Before sustainability became a trend, ROLF redefined premium eyewear with natural, locally sourced materials. Based in Tyrol, Austria, this family-run brand excels in innovative, high-quality design. From wood and stone to eco-friendly 3D-printed materials, ROLF leads sustainable eyewear.

Founded in 2007 by Marija "Mary" Iljazovic, Roland Wolf, Christian Wolf, and Martin Iljazovic, ROLF started crafting wooden eyewear in a small workshop. Their 2009 Silmo d’Or Award in Paris earned global recognition.

Known as the "Masters of Wood," ROLF pioneers eyewear with advanced materials and techniques. Awards like the European Product Design and Red Dot Design Awards highlight their Austrian craftsmanship.

ROLF frames merge timeless elegance with modern minimalism, crafted through a meticulous 78-step process.

Patented screwless hinges, wooden lens-mount systems, and "Woodstone" frames showcase ROLF’s innovation and functionality.

Using Tyrolean wood like eucalyptus, maple, and oak, ROLF creates stylish, sustainable frames. The Monoceros Collection features ethically sourced horn, while the Substance Collection introduces plant-based 3D-printed frames, reaffirming their commitment to sustainability.