ROLF revolutionized premium eyewear by utilizing natural, local materials.  The Tyrol region of Austria, this family-run brand is renowned for its innovative and high-quality designs. From wood and stone to eco-friendly 3D-printed materials, ROLF stands at the forefront of sustainable eyewear.

Founded in 2007 by Marija "Mary" Iljazovic, Roland Wolf, Christian Wolf, and Martin Iljazovic, ROLF started its journey crafting wooden eyewear in a small workshop. The brand gained international acclaim after winning the prestigious Silmo d’Or Award in Paris in 2009.

Dubbed the "Masters of Wood," ROLF leads the industry with cutting-edge materials and techniques. Their exceptional craftsmanship has been recognized through numerous accolades, including the European Product Design and Red Dot Design Awards.

ROLF frames seamlessly blend timeless elegance with modern minimalism, meticulously crafted through an intricate 78-step process.

Innovative features such as patented screwless hinges, wooden lens-mount systems, and unique "Woodstone" frames exemplify ROLF’s commitment to both innovation and functionality.

Employing Tyrolean wood varieties like eucalyptus, maple, and oak, ROLF crafts stylish and sustainable frames. The Monoceros Collection showcases ethically sourced horn, while the Substance Collection features plant-based 3D-printed frames, further solidifying their dedication to sustainability.