ROLF revolutionized premium eyewear using local materials. Based in Tyrol, Austria, this family-run brand is known for its innovative, high-quality designs. From wood and stone to eco-friendly 3D-printed materials, ROLF leads in sustainable eyewear.

Founded in 2007 by Marija "Mary" Iljazovic, Roland Wolf, and others, ROLF started crafting wooden eyewear in a small workshop. It gained international recognition after winning the Silmo d’Or Award in Paris in 2009.

Known as the "Masters of Wood," ROLF excels with advanced materials and techniques. Their craftsmanship has earned multiple accolades, including the European Product Design and Red Dot Design Awards.

ROLF frames blend timeless elegance with modern minimalism, crafted through a detailed 78-step process.

Innovative features like patented screwless hinges, wooden lens-mount systems, and unique "Woodstone" frames showcase ROLF’s commitment to innovation and functionality.

Using Tyrolean wood varieties like eucalyptus and oak, ROLF creates stylish, sustainable frames. The Monoceros Collection features ethically sourced horn, while the Substance Collection showcases plant-based 3D-printed frames, reinforcing their dedication to sustainability.