Before sustainability was trendy, ROLF redefined premium eyewear using natural, locally sourced materials. Based in Tyrol, Austria, this family-run brand excels in innovative design and quality. From wood and stone to eco-friendly 3D-printed materials, ROLF leads in sustainable eyewear.

Founded in 2007 by Marija "Mary" Iljazovic, Roland Wolf, Christian Wolf, and Martin Iljazovic, ROLF began crafting wooden eyewear in a small workshop. Their 2009 Silmo d’Or Award in Paris brought global acclaim.

Nicknamed the "Masters of Wood," ROLF advances eyewear with cutting-edge materials and techniques. Awards like the European Product Design Award and Red Dot Design Award affirm their place in Austrian eyewear.

ROLF frames balance timeless elegance with modern minimalism. Their 78-step process ensures unmatched craftsmanship.

ROLF’s patented screwless hinges, wooden lens-mount systems, and "Woodstone" frames showcase innovation and functionality.

ROLF’s designs feature natural materials like Tyrolean wood—eucalyptus, maple, and oak—creating sustainable, stylish frames. The Monoceros Collection uses ethically sourced horn, while the Substance Collection introduces plant-based 3D-printed frames, reflecting their commitment to sustainability.