Before sustainability was trendy, ROLF revolutionized premium eyewear with natural, locally sourced materials. Based in Tyrol, Austria, this family-run brand blends innovative design with top-tier quality. From wood and stone to natural horn and eco-friendly 3D-printed materials, ROLF leads the way in sustainable eyewear. 

Founded in 2007 by Marija "Mary" Iljazovic, Roland Wolf, Christian Wolf, and Martin Iljazovic, ROLF began crafting wooden eyewear in a small workshop. Their breakthrough came in 2009, winning the Silmo d’Or Award in Paris, launching them onto the global stage.

Nicknamed the "Masters of Wood," ROLF continues innovating with advanced materials and techniques. Their creative excellence has earned awards like the European Product Design Award and Red Dot Design Award, cementing their status in Austrian eyewear.

ROLF’s frames radiate timeless elegance and modern minimalism. Each piece is crafted through a meticulous 78-step process, ensuring the highest level of craftsmanship.

Innovation drives ROLF’s vision. Their patented screwless hinges, wooden lens-mounting systems, and "Woodstone" frames showcase their dedication to creativity and functionality.

Natural materials define ROLF’s designs. Using Tyrolean wood like eucalyptus, maple, and oak, they craft sustainable, stylish frames. Their Monoceros Collection features ethically sourced horn, while the Substance Collection debuts plant-based 3D-printed frames, reflecting their commitment to innovation and the environment.